Lao Cai

Sa Pa, Lao Cai - a land filled with the wonders of natural scenery
Sa Pa is a town in Lao Cai Province, located in Northwest Vietnam. It boasts breathtaking and majestic natural scenery, preserving many interesting cultural aspects of the highland ethnic groups. To the west of Sa Pa town lies the Hoang Lien Son mountain range with Fansipan peak at an altitude of 3,143m - a place known as the "Roof of Indochina".

Reaching the summit of Fansipan is always the aspiration of those who love nature and exploring new things. Through willpower and determination, Sun Group has successfully built a cable car system to conquer the "Roof of Indochina" called Sun World Fansipan Legend.
Lao Cai

Cloud Version

At the foot of the majestic Fansipan mountain, hidden amidst the pristine beauty of the vast wilderness, is Ban May, bustling with joy and laughter. If you want to experience the diverse customs and traditions of the Northwest ethnic groups, don't forget to visit this communal village of the highland ethnic minorities.
See details Cloud Version

Hotel de la Coupole - MGallery Sa Pa

Inspired by the beauty of the highlands' culture and combined with magnificent European architecture, Bill Bensley's architectural masterpiece offers a luxurious resort experience, reminiscent of a charming, ancient Sa Pa once frequented by the French.
See details Hotel de la Coupole - MGallery Sa Pa

Peak Holy Journey Show

Taking place entirely outdoors, “Sacred Peak Journey” is a unique experimental artwork, staged specifically for the majestic landscape of Fansipan peak
See details Peak Holy Journey Show

Sun World Fansipan Legend

Fansipan - Vietnam's awakening sleeping paradise. For travelers captivated by Southeast Asia's allure and the majestic beauty of Northwest Vietnam's nature, conquering Fansipan, the roof of Indochina, is considered the pinnacle of exploration.
See details Sun World Fansipan Legend

News

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Sun Group rapidly deploys Phu Quoc APEC conference center, taking shape
Sun Group rapidly deploys Phu Quoc APEC conference center, taking shape
In less than 10 months of construction since June 2025, the APEC Phu Quoc Convention and Exhibition Center, invested by Sun Group, has nearly completed its rough structure, installing 12 out of 13 roof spans. Concurrently, the expansion project of Phu Quoc International Airport is also accelerating on many key items, demonstrating Sun Group's synchronized and decisive implementation capability in creating large-scale infrastructure, ready for APEC 2027.
23.03.2026
Infrastructure
Sun Group – Marriott International enter strategic partnership, elevating Vietnam into a global tourism destination
Sun Group – Marriott International enter strategic partnership, elevating Vietnam into a global tourism destination
On March 23 in Phu Quoc, Sun Group and Marriott International officially signed an agreement to elevate their strategic partnership, announcing the development of 10 new hotels and resorts in Phu Quoc and Vung Tau with a scale of nearly 4,500 rooms, expected to open between 2026–2030. The agreement was signed with the attendance of Mr. Anthony Capuano – Global President and CEO of Marriott International – demonstrating the strong commitment of the world's leading hospitality group in accompanying Sun Group to develop world-class tourism ecosystems, contributing to enhancing Vietnam's position on the international tourism map.
23.03.2026
Ecosystem
DIFF 2026 opens ticket sales from VND 1 million, kicking off the “ticket hunt” for the biggest fireworks festival of Da Nang’s summer
DIFF 2026 opens ticket sales from VND 1 million, kicking off the “ticket hunt” for the biggest fireworks festival of Da Nang’s summer
The Da Nang International Fireworks Festival – DIFF 2026 has officially announced ticket prices starting from VND 1,000,000, kicking off the summer “ticket hunt” for Vietnam’s largest fireworks festival. This year, in addition to fireworks viewing tickets, a series of all-in-one experience combos combining flights with Sun PhuQuoc Airways and exploration of Sun World Ba Na Hills are being launched, offering visitors the chance to enjoy a complete Da Nang journey at an optimized cost.
20.03.2026
Art
"The swift bird" of Vietnam's sky is named Sun PhuQuoc Airways
"The swift bird" of Vietnam's sky is named Sun PhuQuoc Airways
It took just over 5 months for the first flight to take off and to grow the fleet to 10 aircraft. The youngest airline in Vietnam currently is also an airline with "breakneck" growth speed that few developed countries in the world can achieve.
12.03.2026
Aviation
Sun PhuQuoc Airways announces Phu Quoc - Seoul route, continuously expanding international flight network
Sun PhuQuoc Airways announces Phu Quoc - Seoul route, continuously expanding international flight network
Sun PhuQuoc Airways (SPA) - the airline of Sun Group Corporation continuously expands its international flight network. After Taiwan (China), South Korea is the next destination with the first flight scheduled to take off on April 17, 2026.
11.03.2026
Aviation