In December 2025, Sun Group Corporation will officially introduce The Charm tower – an iconic project on the South Island, part of the international island city Charmora City. With its unique location, architecture rich in heritage spirit, and superior amenities, The Charm will contribute to enhancing the appearance and quality of life in the South Nha Trang area, the new urban core of Khanh Hoa.
After its launch, Charmora City quickly became the center of attention for investors and the elite alike with its impressive planning, especially applying the Sponge City model – a leading innovative urban planning solution in the world today. With a total scale of 227 hectares, 60 hectares of water surface, Charmora City is organized into three seamlessly operating functional islands: North Island - administrative island; Central Island – entertainment and leisure island, oriented to become the 'engine' driving the night economy; and South Island – residential island with high-rise towers, villas, and townhouses harmonizing within a green ecosystem. On the South Island, The Charm is one of the important highlight projects of Charmora City to be launched in this phase.
Sun Group officially introduces The Charm – the iconic tower on South Island, part of the international island city Charmora City.
Unique Location: a rare meeting point between urban and water
The Charm possesses a location considered rare within the overall planning of the island city Charmora City. Located at the southernmost point of South Island, the tower directly accesses the surrounding water system, with nearly 80% of the building's perimeter opening up views towards the river and sea.
This special location condition creates a strong interface between architecture and natural landscape, allowing The Charm not only to serve as a residential building, but also to be shaped as a visual landmark in the future urban layout. From a planning perspective, the project holds the potential to become the "water gateway" for the entire area.
The tower possesses river-sea views, holding the potential to become the "water gateway" for the entire area.
With its superior height, The Charm is not only the first tower to appear in sight when traveling from Cam Ranh airport to Nha Trang but also creates a distinct living value. Direct exposure to the expansive sea view along with the natural breezes characteristic of the coastal region creates conditions for a living space that emphasizes natural rhythms. Accordingly, The Charm becomes a symbol of the Charmora City spirit, where modern urban life meets the pristine beauty of river, water, and island nature.
New architectural symbol of Nha Trang: intersection of heritage and contemporary
In terms of architecture, The Charm is developed according to a design language that intersects indigenous cultural heritage and contemporary spirit. Inspired by Cham culture - one of the characteristic historical currents of Khanh Hoa, the structure uses multi-colored reddish-brown brick blocks in the base, reminiscent of traditional materials, combined with large glass facades on the upper floors to expand views and increase connectivity with the surrounding landscape.
The exterior design is studied to both create a visual imprint and ensure harmonious proportions within the overall island urban space. Thanks to this, The Charm's architecture not only plays an aesthetic role but also becomes a means of telling the story of the land.
“The overall form of the tower is meticulously studied to ensure architectural proportions suitable for the surrounding landscape, while optimizing views towards the river, sea, and the entire Charmora City urban panorama. This is considered one of the rare projects in Nha Trang that simultaneously combines iconic elements, functional use, and urban aesthetic value”, a representative from Sun Property affirmed.
The project's most luxurious hot mineral amenity system, built to the standard of long-term wellness-living
One of the notable features at The Charm is the integration of hot mineral and health care amenities following the wellness-living philosophy, a trend that is strongly influencing coastal tourist cities. Not just adding amenities, Sun Group aims to form an ecosystem for living – vacationing – and energy regeneration right at the place of residence.
The onsen hot mineral bath area is located on the rooftop of the building, adjacent to the infinity pool, creating a seamless experience between therapy, relaxation, and daily life. Directly below the tower is a system of high-class yoga gardens, rain gardens, playgrounds, riverside parks, resort parks, yacht marinas, etc.
Luxury marina at the foot of The Charm tower
According to experts, bringing hot mineral springs into apartment towers not only enhances residents' quality of life but also increases long-term exploitation value, especially in destinations with year-round tourist stays like Nha Trang. The project also meets the health care and mental balance needs of modern urban residents – a customer group increasingly interested in sustainable living values rather than ostentatious amenities or interiors.
The launch of The Charm takes place amidst Khanh Hoa's accelerated infrastructure investment, urban space expansion, and attraction of large-scale projects, aiming to become the marine economic center of the South Central region, a livable city of continental caliber, linked to the plan to join the "club" of centrally-governed cities.
The Charm is an important piece in the overall living – working – entertainment – resort space at Charmora City.
Charmora City, with its structure of three functional islands and a development orientation following a sustainable ecological model, is expected to contribute to creating new momentum for the long-term development of Nha Trang. There, The Charm plays the role of an important "piece" in the overall living – working – entertainment – resort space at Charmora City. The project reflects the consistent orientation of Sun Group in investing in long-term value projects, associated with overall planning and local identity.
