Sun Group launches Sun Signature: An unprecedented ecosystem of privileges on a single platform

Connect seamless experiences, define a lifestyle

The core difference of Sun Signature lies in the ability to connect multiple experiences into a unified ecosystem. With just one account, customers are recognized and gain benefits throughout their journey through flights with Sun PhuQuoc Airways, stays at Sun Group's system of high-class hotels and resorts, entertainment at Sun World, golf services at world-class golf courses, healthcare at SunGroup Healthcare, and real estate at Sun Property. The program is also specially linked with NCB and Visa, to bring superior financial solutions, where customers can own privileges, accumulate and spend at over 1,600 points nationwide. Payment with reward points is as convenient as using a QR code.

Sun Signature Program Launch

Sun Signature includes 5 membership tiers: Member, Silver, Gold, Platinum, and Infinity. Customers can register to become Sun Signature members on the official website, the Sun PhuQuoc Airways or NCB application, starting to accumulate reward points (Sun Point) to redeem for rewards, services, or offers, and tier points to upgrade membership.

Beyond the value of a typical loyalty program, Sun Signature aims to shape a sophisticated, emotional, and experiential lifestyle.

Privileges continuously expanding globally

The superiority of Sun Signature comes from the co-creation capabilities of leading partners that Sun Group has selected.

With mastery of technology and data, Sun Group chooses Amadeus as a trusted partner to co-create a Loyalty platform - helping to connect data, recognize journeys, and gradually personalize benefits for members.

Mr. Nguyen Huy Dung - Deputy Minister of Culture, Sports and Tourism

Along with that, Visa - the payment partner with the largest global coverage, and NCB accompany Sun Group in developing financial solutions exclusively for Sun Signature members. The center of the program is the co-branded NCB Visa Sun Signature card line, which will have 04 versions (Silver, Gold, Platinum, Infinite). This is a bank card integrated with exclusive privileges for Sun Signature members. With Visa's global connectivity capabilities, the co-branded card becomes a payment "passport" at over 175 million acceptance points worldwide, helping customers carry Sun Signature privileges on every journey. The NCB Visa Sun Signature is also supplemented with an attractive financial benefit, NCB Signature Savings, a unique deposit product that not only creates competitive and attractive returns for customers compared to the market, but is also connected to convert into Sun Signature reward points.

Visa brings global connectivity.

Specifically, Sun Group, NCB, and Visa will introduce the Sun Signature Infinity Private card tier. This is the highest membership tier in the Sun Signature product suite to be launched, built upon the foundation of Visa's entirely new ultra-premium Visa Infinite Private product line for elite customers, possessing a system of privileges and personalized experiences to the highest standards. All aim to deliver curated experiences worthy of modern successful customers.

Register, accumulate Sun Signature membership points on the Sun PhuQuoc Airways app

The portfolio of benefits for Sun Signature will continue to grow, as Sun Group expands cooperation to develop a multi-industry privilege network, allowing customers to accumulate and redeem reward points (earn & use), enjoy cross-recognition of membership tiers, and receive cross-promotions across many fields.

The ability to continuously build privileges creates an unparalleled advantage, positioning Sun Signature as a pioneering loyalty program in Vietnam.

Building a new service standard

Sun Signature is shaped by a greater vision for customer experience. For nearly two decades of "enhancing the beauty of Vietnam", Sun Group has developed projects, destinations, and services bearing the mark of quality, class, and distinction in many regions. With Sun Signature, those values are connected for the first time into a unified journey.

Sun Signature is a valuable bridge for the flight journeys of Sun PhuQuoc Airways

The program also aligns with Sun Group's connectivity expansion strategy in the aviation sector. At the event, Sun PhuQuoc Airways announced plans to operate direct international routes to Phu Quoc from Chengdu, Singapore, and Bangkok, while also researching expansion to many other markets.

As Sun PhuQuoc Airways' international network expands, each flight will help increase accumulated value for customers to upgrade their class, "unlocking" privileges across the entire Sun Group ecosystem. Sun Signature thus becomes a valuable bridge for complete flight journeys.

Sun Signature “unlocks” privileges spanning across the entire Sun Group ecosystem

Just one month after opening registration, Sun Signature welcomed its first 53,600 members. This figure marks a brilliant start to the journey of elevating the standard of loyal customer service in Vietnam, with the criteria of taking customer experience as the core, technology as the foundation, ecosystem as the advantage, and the companionship of partners as the driving force, so that "ten thousand privileges" continue to be expanded over time./.