In July 2025, Sun Group Corporation officially introduces the resort urban complex Sun Elite City, located in the center of Bai Chay. With a scale of up to 324 ha, diverse experiences, and a prime location by the heritage bay, Sun Elite City is expected to become a new symbol of Quang Ninh, contributing to enhancing the appearance of Bai Chay in a new era of development.
Heart of the Heritage Bay
Sun Elite City possesses a "diamond" location – the focal point of Quang Ninh's economic and tourism trade axis, embracing the heritage bay wonder.
Sun Elite City resort urban complex of 324 ha. (Photo: Sun Property)
The complex owns iconic works that have shaped Quang Ninh's tourism brand across 4 strengths: entertainment, high-class resort, infrastructure, and real estate, such as: Sun World Ha Long Complex, Oakwood Ha Long resort area, Sun Carnival Festival Square, vibrant 24/7 commercial street, Bai Chay beach and especially the Ha Long International Passenger Port. The ecosystem at Sun Elite City continues to be enriched with a landmark tower amidst the sea; A complex of 31 high-rise apartment buildings. All creating a world-class resort city, rich in experiences next to the heritage Bay. True to its name as an elite city for the upper class, Sun Elite City embodies Sun Group's aesthetic DNA with its prime location, sophisticated design rich in identity, and world-class amenities.
Located between the arterial Ha Long road and the poetic Ky Quan coastal road, Sun Elite City welcomes the flow of visitors to Ha Long. From here, residents and tourists can easily access the inter-regional transportation system: the Hanoi – Hai Phong – Ha Long – Van Don – Mong Cai expressway, Van Don International Airport, Ha Long International Passenger Port, Bai Chay Bridge or the undersea tunnel through Cua Luc Bay, ship connecting Lan Ha Bay (Cat Ba) and the Hanoi – Ha Long high-speed railway in the future …
A perspective view of Sun Elite City, a luxury resort urban complex by the heritage bay of Ha Long. (Photo: Sun Property)
The project is located at the focal point of all connection coordinates, convenient for travel by road, sea, and air. Especially, thanks to its direct connection to the international passenger port - a docking point for superyachts carrying thousands of international guests, Sun Elite City will become a destination for the elite.
Not only does it possess a strategic location, Sun Elite City is also situated on unique terrain with a “face towards the bay – back leaning on the mountain”, satisfying the criteria of auspicious feng shui. This is an ideal condition for developing a resort urban area that meets all accommodation needs, both secluded and private, and close enough to connect to all the bustling amenities of the central urban area of Quang Ninh.
Ha Long International Passenger Port is located within the Sun Elite City complex, capable of welcoming the world's superyachts. Photo: AD
“ Sun Elite City is the first complete complex comprising all 4 key pillars within Sun Group's multi-billion dollar ecosystem. To continue making the heritage bay shine, we aspire to create a dynamic hub that welcomes all domestic and international visitors – where every structure tells a cultural story, and every experience is of the highest caliber,” shared a representative from Sun Property (a member of Sun Group).
24/7 Shining Resort City
With the goal of activating a vibrant, year-round service economy ecosystem in Bai Chay, Quang Ninh, Sun Elite City will be the first coastal city in Quang Ninh to systematically plan a night-time economy operation model, creating ideal conditions for 24/7 service and commercial development. Commercial streets, culinary areas, bars, clubs, etc., will be organized centrally and continuously, directly connecting to the central square, parks, and the port, contributing to extending stay durations and increasing tourist spending.
Bai Chay Beach attracts tourists with its beautiful scenery
Sun Carnival Square becomes a venue for street festivals and music nights by top stars, the Bai Chay coastal road, VUI-Fest night market, or the old town shophouse area are places that gather a multitude of bars and restaurants to satisfy all entertainment and relaxation needs. Furthermore, Sun Group also frequently increases the excitement for the destination with a series of highlight events such as the artistic fireworks display “Shining Wonder Bay”, taking place 3 times a week, expected to last until September 2, 2025.
VUI-Fest Ha Long Night Market is a must-visit destination for tourists
Over a decade of persistent creation, starting with the bustling Bai Chay beach, a vibrant amusement park, luxury resorts, culinary streets…; now, Sun Elite City will bring new vitality to Ha Long with spectacular weekend fireworks displays, along with a new real estate component - where apartment towers cast shimmering reflections on the water, making the entire bay shine.
The "Wonder Bay Shining Event" is expected to last until 2/9/2025.
In the context of Quang Ninh being oriented to become a centrally-governed city before 2030, an international tourism center competitive in the region, Sun Elite City serves as a new strategic driving force, promoting the urbanization process, attracting tourists, improving the quality of life for residents, and creating thousands of job opportunities in the tourism – service – real estate sectors. Moreover, the integration of diverse living, business, and resort experiences within a complete complex also contributes to retaining tourists, elevating Ha Long tourism from short-term stays to longer-term, sustainable, and more premium resort experiences.
With Sun Elite City, Sun Group continues to affirm the strategy of developing a high-class real estate – tourism – resort ecosystem in Quang Ninh, extending the journey of over a decade of creation in the heritage land. "Sun Elite City is a continuation of the philosophy of 'quality – class – distinction' that Sun Group consistently pursues, aiming to bring worthy products, contributing to enhancing the position of Bai Chay, Quang Ninh on the international tourism – real estate map," a Sun Group representative emphasized.
Sun Centro Town will be the next piece to be launched belonging to the Sun Elite City complex
| This summer, Sun Group's journey of over a decade of creation in Ha Long will be continued with Sun Centro Town – the heart of the Sun Elite City complex. The project includes 3 30-story apartment towers adjacent to the Sun Carnival sea square, possessing a view embracing 1969 islands and connecting directly to the Ha Long International Cruise Port. Harmonizing with a unique design, reflecting heritage, and a 5-star utility system, this is not only an ideal resort for tourists but also promises to become a sustainable profitable investment product. |
