The Vietnam Tourism Awards (VITA Awards) 2026 Ceremony was recently held in Ninh Binh, organized by the Vietnam Tourism Association, aiming to honor localities, businesses, and organizations that have made outstanding contributions to the development of the tourism industry.
The "Top Attractive Tourist Destination" Award Title was presented by the organizing committee to Sun World Fansipan Legend in recognition of a decade of dedicated efforts to beautify the land of Sa Pa, bringing millions of tourists the opportunity to conquer Fansipan peak – "The Roof of Indochina", explore the majestic natural beauty, and spread the unique cultural values of the Northwest highlands.
Sun World Fansipan Legend was awarded the title "Top Attractive Tourist Destination" by the Vietnam Tourism Association at the Vietnam Tourism Awards 2026 (VITA Awards 2026).
After 10 years of operating the Fansipan cable car system, Sun World Fansipan Legend has become one of the icons of Vietnamese tourism. From a destination previously only for trekking and exploration enthusiasts, Fansipan today opens up the opportunity to conquer the highest peak in Indochina for millions of tourists at an altitude of 3,143m thanks to a cable car system that holds two Guinness World Records. Along with that, the resort continuously expands its experience ecosystem so that each trip to Fansipan is not only a journey to conquer altitude, but also a journey to explore the nature, culture, and life of the Northwestern highlands.
Spiritual complex on the peak of Fansipan.
Reportedly, the resort has just welcomed its 10 millionth visitor, marking a milestone anniversary of a decade of operation of the cable car route that achieved two Guinness World Records. Most recently, according to data released by Agoda based on bookings from January 1 to June 15, 2026 in 8 Asian markets - Vietnam, Thailand, Japan, South Korea, Malaysia, Indonesia, Taiwan, and Hong Kong, Sun World Fansipan Legend is the leading destination for bookings in Vietnam via this platform.
Visiting Sun World Fansipan Legend, tourists can worship at the spiritual cultural complex on the peak of Fansipan, explore Ban May with spaces recreating the life of ethnic groups in the highlands, stroll through the vast Rose Valley, or immerse yourself in the characteristic flower seasons of Sa Pa. The year-round cultural and artistic festival series also contributes to diverse experiences, helping Sun World Fansipan Legend become a four-season destination in Northwest tourism.
At Sun World Fansipan Legend, visitors can visit the spiritual cultural complex on the Fansipan peak at an altitude of 3.14m.
Consecutive good news – the VITA Awards 2026, the 10 million visitor milestone, and the leading position in bookings in the Asian market on Agoda – continue to affirm the position of Sun World Fansipan Legend on the domestic and international tourism map, and are a driving force for the resort to continue investing in and developing new, world-class, and quality products, so that the journey of "beautifying Sa Pa" continues to be written with new heights.
It is known that at the VITA Awards 2026, in addition to Sun World Fansipan Legend, Lao Cai's tourism industry also had many units honored, such as Cat Cat Tourist Spot with the title "Leading attractive community tourism destination", Silk Path Grand Sa Pa Resort & Spa with the title "Leading luxury resort", Chau Long Sa Pa Hotel received the award "Top choice accommodation for group tours", along with many awards for local management agencies and community tourism models.
A journey through the picturesque valley of the Muong Hoa mountain climbing train.
Within the framework of this year's awards ceremony, the Vietnam Tourism Association awarded 106 prizes in 9 categories to honor localities, businesses, and destinations that have made outstanding contributions to the development of Vietnam's tourism industry.
