Travel + Leisure is a world-leading travel magazine with a community of millions of experienced global readers with high-end travel tastes. This magazine's Travel + Leisure Luxury Awards Asia Pacific 2025 are announced annually, focusing on selecting the luxury destinations that are rapidly emerging in the region with the highest tourism growth globally, with particularly stringent evaluation criteria. Destinations must meet high luxury standards, from service quality and resort-entertainment ecosystems to brand identity and the ability to create personalized experiences.
In the category of the most beautiful islands in Asia-Pacific in 2025, Phu Quoc is the only representative of Vietnam to be named, excelling in third place, surpassing many familiar names such as Palawan (Philippines), Langkawi (Malaysia), or Sumba (Indonesia), only behind Bali (Indonesia) and Koh Samui (Thailand). This achievement extends the island's winning streak in international rankings over the past two years.
Bai Kem - one of the magnets attracting visitors to Phu Quoc, is considered a "paradise" by tourists. Photo - Fatel Belek
Among the islands of Vietnam, Phu Quoc has the largest area, famous for its beautiful beaches such as Bai Kem, Bai Sao with smooth, cream-like white sand, mild nature, and calm, clear water. In addition to the natural landscape, the island is also considered one of the most attractive destinations in Vietnam due to its many iconic entertainment ecosystems, interesting cultural and historical experiences, and diverse accommodation options ranging from budget-friendly to ultra-luxury.
In mid-January 2025, the prestigious Forbes magazine also featured Phu Quoc in the topic “Discovering 6 off-the-beaten-path but luxurious destinations in 2025”. Forbes praised Phu Quoc for its seemingly endless coastline, inviting white sand beaches, and breathtakingly clear water. “This island also boasts one of the most spectacular sunsets in Southeast Asia,” Forbes commented.
According to statistics from the General Department of Tourism, by the end of May 2025, Phu Quoc is estimated to have welcomed over 4.5 million visitors, up 33.3% year-on-year, reaching 61.1% of the annual plan, including nearly 900,000 international visitors, up 76.7% year-on-year.
Thousands of tourists watch the Kiss of the Sea show, newly certified by Guinness World Records in Sunset Town
These eloquent figures show the impressive resilience of Phu Quoc on its journey to becoming a global destination, increasingly attracting international tourists. Not only attracting with its natural scenery, Phu Quoc is gradually redefining the resort experience through a series of iconic projects in the Sun Paradise Land Phu Quoc ecosystem such as the 365-day-a-year artistic fireworks display in Sunset Town, the Kissing Bridge - the only “touchless” bridge in the world, the Guinness World Record-certified Kiss of the Sea show, the world’s longest three-cable cable car to Hon Thom Island… and world-leading branded resorts such as JW Marriott Phu Quoc Emerald Bay, Premier Village Phu Quoc, La Festa Phu Quoc - Curio Collection by Hilton… All create an island with unique experiences, impossible to find anywhere else in the world.
Phu Quoc is also known as the "island of records" with the world's longest three-cable car to Hon Thom Island
All these advancements are taking place as Phu Quoc prepares to host the Asia-Pacific Economic Cooperation (APEC) Forum 2027. With its increasingly well-developed infrastructure, capacity to organize international events, and growing prominence on the world tourism map, Phu Quoc is fully equipped to become the new tourism, resort, and investment center of the region.
