In its latest article about Vietnam's largest island, EnVols noted that Phu Quoc has emerged as "one of the most promising destinations for 2026". This assessment is reinforced by data from the online travel platform Expedia, showing a 53% increase in international searches for Phu Quoc in just a few months. Notably, the ranking results were built on the Smart Travel Health Check criteria – a new measure to identify destinations that offer quality, sustainable, and authentic travel experiences.
Weighing Phu Quoc against other famous islands in the region, journalist Dorian Dumont pointed out the core competitive advantage of the Jade Island with a weighty statement: "While many Asian destinations have gradually lost their identity to mass tourism, Phu Quoc still retains its local charm alongside the development of high-class and sustainable infrastructure."
Kem Beach, with its pristine beauty like paradise, is a huge competitive advantage for the pearl island (Photo: Fabl Belek)
According to EnVols, a selective development orientation has helped Phu Quoc pursue long-term value instead of quantity. In the south of the island, high-end resorts such as Premier Village Phu Quoc Resort, New World Phu Quoc Resort, and JW Marriott Phu Quoc Emerald Bay are mentioned as typical examples of the harmonious combination between sophisticated architecture, natural landscapes, and local cultural inspiration. These are spaces that captivate the group of tourists that EnVols describes as “seeking discreet luxury, connected with nature”.
Through the characteristic romantic lens of the French press, Phu Quoc appears as “an ode to nature”. Dubbed “Vietnam's pearl island”, Phu Quoc boasts a rare and diverse ecosystem: from white sandy beaches like Sao Beach, Kem Beach, often ranked among the most beautiful in Asia, to the deep blue interior with mountains, waterfalls, and dense forests, ideal for trekking and exploration activities.
Resorts attract tourists with design elements deeply imbued with local culture. Source: New World Phu Quoc Resort
The author particularly emphasizes Phu Quoc National Park – a UNESCO-recognized biosphere reserve – as a clear testament to the ecological value that the island preserves. In that pristine natural space, eco-tourism enthusiasts can observe monkeys, hornbills, or rare wild orchids, creating a deeply connected experience with the local environment.
However, relying solely on its natural beauty is not enough, Phu Quoc's tourism revival also comes from unique experiences found nowhere else, strongly developed within tourism - entertainment - resort ecosystems that are sustainably and systematically developed. Visitors to Phu Quoc will be amazed that the island is the only place in the world to have two fireworks displays in one night from world-class shows such as Kiss of the Sea, Symphony of the Sea. Or the most complete experiences of observing and enjoying nature such as strolling on the Kiss Bridge at the moment the sun "sets" between the two arms of the bridge, or taking the world's longest 3-wire cable car to Hon Thom island to fully admire the exquisite beauty and vastness of Phu Quoc's sea and sky.
Phu Quoc with 2 nightly fireworks shows is a unique experience no tourist wants to miss
Between the strong recovery wave of regional tourism, Phu Quoc emerges as a testament to the ability to harmonize between growth and preserving identity.
And it is this rare balance that has helped the Jade Island transcend the role of a typical tropical resort destination, to become a new symbol of Asian tourism in the post-pandemic era – where nature, culture, and world-class experiences converge, creating long-lasting appeal for global tourists.
